Our unique bait collections
From the vibrant depths of our custom colour palette to the meticulous handcrafting of each lure, find the perfect Softwater Bait for any fishing adventure.
Discover your next big catch
Welcome to Softwater Baits, where every lure is crafted with passion in Toronto, Ontario. Explore our full range of handmade baits, featuring unique colours designed to give you an edge on the water.
Handcrafted quality
Each Softwater Bait is meticulously handmade, ensuring superior action and durability that mass-produced lures can't match.
Standout colours
Our exclusive colour combinations are designed to mimic natural prey and attract fish, making your presentation irresistible.
Proven effectiveness
Developed in Toronto, Ontario, our baits are tested and proven to help anglers land more fish in Canadian waters and beyond.
The softwater baits difference
Born from a family idea when a grandson asked "why can't we make them?", Softwater Baits delivers handmade quality and unique colours you won't find anywhere else. Experience the dedication in every cast.
Craftsmanship you can trust
At Softwater Baits, "handmade" means attention to every detail. From mixing the perfect pour to the final curing, we ensure each bait performs flawlessly, giving you an advantage on the water.
Unlocking unique colours
Discover our exclusive palette of soft plastic fishing bait colours. We continuously innovate to create hues that trigger strikes, giving you a distinct advantage on the water. Check out our [[website]] for more details.
